SimpleSeasons_test_005_Banner_v2

Bringing Leather to Life for Simple Seasons

Bringing Leather to Life for Simple Seasons

Bringing Leather to Life for Simple Seasons

Mission

Turning your passion into a thriving business venture can be a daunting task. Not only do you need a vision and products, you also need a strong brand that will be remembered in a busy marketplace. Alexander had the products and it was my mission to help him communicate his passion to the world in a way that would allow him to transform his hobby into a business.

Outcome

I designed a brand new logo for Simple Seasons, capturing Alexander's passion and craftsmanship to create a solution that would help build brand loyalty with his customers.

I designed a new logo for Simple Seasons, capturing Alexander's passion and skill to create a solution that would help build brand loyalty with his customers.

I designed a new logo for Simple Seasons, capturing Alexander's passion and skill to create a solution that would help build brand loyalty with his customers.

I designed a new logo for Simple Seasons, capturing Alexander's passion and skill to create a solution that would help build brand loyalty with his customers.

Impact

Since creating the new logo design, Simple Seasons has grown from a hobby to a side hustle and is on track to becoming a full time business with a loyal customer base.

Since creating the new logo design, Simple Seasons has grown from a hobby to a side hustle and is on track to becoming a full time business with a loyal customer base.

Services

Services

Logo Design
Brand Design

Logo Design & Branding

Logo Design & Branding

Simple_Seasons_011

Humble Beginnings

Simple Seasons is the side hustle of Alexander Diulin, a leather crafter from Snezhinsk, Russia. He creates bespoke hand made items from the finest materials available and crafts them into something that will last a lifetime. But, when Alexander first approached me, his side business was just a hobby. A hobby that needed a strong brand foundation he could build from.

Alexander needed a way to make his products recognisable. A way to leave his mark. Although his goods were selling well to friends and family who knew him, there was no way he could take his products to the wider market in their current form. They had no brand recognition. That's when he reached out to me, in hope that a logo could potentially elevate his products to the next level and allow him to turn his hobby into a business instead.

Simple Seasons is the side hustle of Alexander Diulin, a leather crafter from Snezhinsk, Russia. He creates bespoke hand made items from the finest materials available and crafts them into something that will last a lifetime. But, when Alexander first approached me, his side business was just a hobby. A hobby that needed a strong brand foundation he could build from.

Alexander needed a way to make his products recognisable. A way to leave his mark. Although his goods were selling well to friends and family who knew him, there was no way he could take his products to the wider market in their current form. They had no brand recognition. That's when he reached out to me, in hope that a logo could potentially elevate his products to the next level and allow him to turn his hobby into a business instead.

Simple Seasons is the side hustle of Alexander Diulin, a leather crafter from Snezhinsk, Russia. He creates bespoke hand made items from the finest materials available and crafts them into something that will last a lifetime. But, when Alexander first approached me, his side business was just a hobby. A hobby that needed a strong brand foundation he could build from.

Alexander needed a way to make his products recognisable. A way to leave his mark. Although his goods were selling well to friends and family who knew him, there was no way he could take his products to the wider market in their current form. They had no brand recognition. That's when he reached out to me, in hope that a logo could potentially elevate his products to the next level and allow him to turn his hobby into a business instead.

Simple Seasons is the side hustle of Alexander Diulin, a leather crafter from Snezhinsk, Russia. He creates bespoke hand made items from the finest materials available and crafts them into something that will last a lifetime. But, when Alexander first approached me, his side business was just a hobby. A hobby that needed a strong brand foundation he could build from.

Alexander needed a way to make his products recognisable. A way to leave his mark. Although his goods were selling well to friends and family who knew him, there was no way he could take his products to the wider market in their current form. They had no brand recognition. That's when he reached out to me, in hope that a logo could potentially elevate his products to the next level and allow him to turn his hobby into a business instead.

Simple Seasons is the side hustle of Alexander Diulin, a leather crafter from Snezhinsk, Russia. He creates bespoke hand made items from the finest materials available and crafts them into something that will last a lifetime. But, when Alexander first approached me, his side business was just a hobby. A hobby that needed a strong brand foundation he could build from.

Alexander needed a way to make his products recognisable. A way to leave his mark. Although his goods were selling well to friends and family who knew him, there was no way he could take his products to the wider market in their current form. They had no brand recognition. That's when he reached out to me, in hope that a logo could potentially elevate his products to the next level and allow him to turn his hobby into a business instead.

Simple_Seasons_Pre_Project_001_B
Simple_Seasons_Pre_Project_005_B

Creating the Logo

The name of the brand was the key starting point for this project. Simple Seasons did not reflect the leather products themselves which meant I had plenty of room to test and experiment with different concepts. Playing off of the name and Alexander's core vision, I wanted to demonstrate the movement of the seasons, a connection to nature and something organic.

I began sketching, gathering elements that reflected each of the four seasons but, I quickly found Spring, Summer and Autumn were often just represented with variations of flowers and leaves. By using other design elements, that weren't as related to their respective season, the idea felt forced. These concepts felt too heavy and complicated, making it difficult for a user to interpret the logo in an instant.

After returning to my sketchbook I began removing elements from my previous design, coming to the conclusion that Winter and Summer were strong enough ideas (as polar opposites) to convey the seasonal change we were looking for. The concept of using a snowflake where every other arm would reflect those two seasons quickly became the strongest concept.

Throughout the concept process, I was carrying one thought around in my mind constantly,

"Will this work on leather? Will the design be clear?"

Immediately after presenting the initial concept direction it became apparent it would not. My hunch was right. Alexander agreed that this idea matched the grander vision for his brand but, the finer details of the concept would be impractical on application.

To emboss a logo onto leather you have to use a heated metal stamp which causes the material to burn and curl, a nightmare scenario for any fine details within the logo.

The name of the brand was the key starting point for this project. Simple Seasons did not reflect the leather products themselves which meant I had plenty of room to test and experiment with different concepts. Playing off of the name and Alexander's core vision, I wanted to demonstrate the movement of the seasons, a connection to nature and something organic.

I began sketching, gathering elements that reflected each of the four seasons but, I quickly found Spring, Summer and Autumn were often just represented with variations of flowers and leaves. By using other design elements, that weren't as related to their respective season, the idea felt forced. These concepts felt too heavy and complicated, making it difficult for a user to interpret the logo in an instant.

After returning to my sketchbook I began removing elements from my previous design, coming to the conclusion that Winter and Summer were strong enough ideas (as polar opposites) to convey the seasonal change we were looking for. The concept of using a snowflake where every other arm would reflect those two seasons quickly became the strongest concept.

Throughout the concept process, I was carrying one thought around in my mind constantly,

"Will this work on leather? Will the design be clear?"

Immediately after presenting the initial concept direction it became apparent it would not. My hunch was right. Alexander agreed that this idea matched the grander vision for his brand but, the finer details of the concept would be impractical on application.

To emboss a logo onto leather you have to use a heated metal stamp which causes the material to burn and curl, a nightmare scenario for any fine details within the logo.

The name of the brand was the key starting point for this project. Simple Seasons did not reflect the leather products themselves which meant I had plenty of room to test and experiment with different concepts. Playing off of the name and Alexander's core vision, I wanted to demonstrate the movement of the seasons, a connection to nature and something organic.

I began sketching, gathering elements that reflected each of the four seasons but, I quickly found Spring, Summer and Autumn were often just represented with variations of flowers and leaves. By using other design elements, that weren't as related to their respective season, the idea felt forced. These concepts felt too heavy and complicated, making it difficult for a user to interpret the logo in an instant.

After returning to my sketchbook I began removing elements from my previous design, coming to the conclusion that Winter and Summer were strong enough ideas (as polar opposites) to convey the seasonal change we were looking for. The concept of using a snowflake where every other arm would reflect those two seasons quickly became the strongest concept.

Throughout the concept process, I was carrying one thought around in my mind constantly,

"Will this work on leather? Will the design be clear?"

Immediately after presenting the initial concept direction it became apparent it would not. My hunch was right. Alexander agreed that this idea matched the grander vision for his brand but, the finer details of the concept would be impractical on application.

To emboss a logo onto leather you have to use a heated metal stamp which causes the material to burn and curl, a nightmare scenario for any fine details within the logo.

Refining the Vision

Taking on Alexander's feedback, and the information I gathered from testing the previous concept on various mockups, I began revising the logo design. Making notes on the core elements and all of the different ways that this could be expressed.

After bringing the design into a digital workspace I began experimenting with negative space, layering leaf and snowflake elements on top of each other. This solution solved the problems associated with embossing and also allowed the design to be bolder, with a heavier stroke that uses less real estate overall.

I returned to my reference images of snowflakes admiring the internal structure between their centres and outer edges. Now that I had the most practical solution at the forefront it was time to see how creative we could get with the outcome, or even how simplistic we could get and still communicate the idea of changing seasons.

I knew the direction and the key elements of the design but, now I had to align all of those areas. I revised the design and created a version of the logo without a central leaf vein down the middle and the logo immediately lacked any emotion, it felt stale. The two core elements were too hidden. Like the arrow in the FedEx logo, the majority of people will never see it and I didn't want that with this design.

I wanted customers to actively notice the passing of the seasons in the design, the shifting layers and ideas between the black lines and negative space. I took one extra stroke and added it to the design, just enough to bring the leaf shape out of the page and add the emotional impact the previous version missed. At first, it felt a little strange, a snowflake with an internal spike or stem, was it a leaf? Or was it a broken anchor point gone rogue?

SimpleSeasons_Creation_001
SimpleSeasons_Creation_002
SimpleSeasons_Creation_003

Completing the Logo

Then I began testing the design, putting it on mockups, receiving internal feedback and applying it to as many applications as I thought were appropriate for the brand. No matter which way you placed or used the design the core elements and message were instantly apparent. The snowflake and leaf balanced in perfect harmony. It worked!

The final design ticked all of the boxes we were aiming for organic, minimal and appropriate for application onto leather. It is still one of my favourite solutions I've ever created and every time I see this design I am delighted by the ingenuity and effectiveness of the application. Not a single detail is lost and every ounce of passion Alexander puts into his work shines through in this mark.

Simple_Seaons_test_005
SimpleSeaons_test_002
SimpleSeaons_test_001

The Real Test

Now that the final design had been created it was time for the real test. Mockups are all well and good when creating a design but, unless you can actually replicate it on real products you don't stand a chance. After a thrilled response to the finished logo, Alexander immediately took the design off to be turned into metal stamps that would be used to emboss his products.

I sat with bated breath waiting for a photo or sign that the design was working and that is was a good solution to the problem. I waited and waited and after a concerned email from him about Corel Draw vs Adobe Illustrator file types I received these images...

SimpleSeasons_test_004

Application

Not only did the design appear clear on the metal stamps but I was also informed they were only 25mm and 10mm across each. I genuinely could not believe how well they had come out. I typically suggest that a logo design is not printed any smaller than 12.5mm across but in this case, the mark exceeded our expectations and then went on to outperform them as well in the initial round of testing too.

Every single product or piece of material that was stamped using this logo design had a clear image pressed into it. A true testament to the success of the logo design and also the knowledge Alexander has of his materials!

Continuing the Adventure

Since December 2017 Alexander has gone on to expand his product offering, using social media to take on enough orders to turn his hobby into a strong side hustle. With the trajectory he has, it is likely it will be a full-time venture in the near future as well. With growing interest from local retailers and stockists about his products and brand, the goal of turning his passion into a full-time business has almost been reached.

In that time we have also exchanged emails, kept in regular contact to share updates, stories and even pictures of hibernating bears at the edge of a nearby town (yes really!). I have also been lucky enough to receive some of his products in the mail and view his craftsmanship first hand. There is also a long story about the misadventure of the first parcel he sent me but, that's for another time.

Since December 2017 Alexander has gone on to expand his product offering, using social media to take on enough orders to turn his hobby into a strong side hustle. With the trajectory he has, it is likely it will be a full-time venture in the near future as well.

With growing interest from local retailers and stockists about his products and brand, the goal of turning his passion into a full-time business has almost been reached.

In that time we have also exchanged emails, kept in regular contact to share updates, stories and even pictures of hibernating bears at the edge of a nearby town (yes really!). I have also been lucky enough to receive some of his products in the mail and view his craftsmanship first hand. There is also a long story about the misadventure of the first parcel he sent me but, that's for another time.

Since December 2017 Alexander has gone on to expand his product offering, using social media to take on enough orders to turn his hobby into a strong side hustle. With the trajectory he has, it is likely it will be a full-time venture in the near future as well.

With growing interest from local retailers and stockists about his products and brand, the goal of turning his passion into a full-time business has almost been reached.

In that time we have also exchanged emails, kept in regular contact to share updates, stories and even pictures of hibernating bears at the edge of a nearby town (yes really!). I have also been lucky enough to receive some of his products in the mail and view his craftsmanship first hand. There is also a long story about the misadventure of the first parcel he sent me but, that's for another time.

Since December 2017 Alexander has gone on to expand his product offering, using social media to take on enough orders to turn his hobby into a strong side hustle. With the trajectory he has, it is likely it will be a full-time venture in the near future as well.

With growing interest from local retailers and stockists about his products and brand, the goal of turning his passion into a full-time business has almost been reached.

In that time we have also exchanged emails, kept in regular contact to share updates, stories and even pictures of hibernating bears at the edge of a nearby town (yes really!). I have also been lucky enough to receive some of his products in the mail and view his craftsmanship first hand. There is also a long story about the misadventure of the first parcel he sent me but, that's for another time.

SimpleSeasons_test_007

"Throughout the entire process, I felt Connor's enthusiasm and passion for his craft. I knew it was important for him to create a logo that was not only visually beautiful but also completely reflected the message and vision behind Simple Seasons. For all of the discussions we had, I never once thought that something could go wrong. Connor brought order to my thoughts, asking the right questions and developing an idea that will be effective for every aspect of my business.

In the end, I received a great logo, which never ceases to amaze me. The logo design works in perfect symbiosis with my products and my customers now have an even deeper appreciation for my products. Thank you Connor!"

"Throughout the entire process, I felt Connor's enthusiasm and passion for his craft. I knew it was important for him to create a logo that was not only visually beautiful but also completely reflected the message and vision behind Simple Seasons.

For all of the discussions we had, I never once thought that something could go wrong. Connor brought order to my thoughts, asking the right questions and developing an idea that will be effective for every aspect of my business.

In the end, I received a great logo, which never ceases to amaze me. The logo design works in perfect symbiosis with my products and my customers now have an even deeper appreciation for my products. Thank you Connor!"

"Throughout the entire process, I felt Connor's enthusiasm and passion for his craft. I knew it was important for him to create a logo that was not only visually beautiful but also completely reflected the message and vision behind Simple Seasons.

For all of the discussions we had, I never once thought that something could go wrong. Connor brought order to my thoughts, asking the right questions and developing an idea that will be effective for every aspect of my business.

In the end, I received a great logo, which never ceases to amaze me. The logo design works in perfect symbiosis with my products and my customers now have an even deeper appreciation for my products. Thank you Connor!" - Alexander Diulin, Founder

"Throughout the entire process, I felt Connor's enthusiasm and passion for his craft. I knew it was important for him to create a logo that was not only visually beautiful but also completely reflected the message and vision behind Simple Seasons.

For all of the discussions we had, I never once thought that something could go wrong. Connor brought order to my thoughts, asking the right questions and developing an idea that will be effective for every aspect of my business.

In the end, I received a great logo, which never ceases to amaze me. The logo design works in perfect symbiosis with my products and my customers now have an even deeper appreciation for my products. Thank you Connor!" - Alexander Diulin, Founder

Simple_Seasons_019

Alexander Diulin, Founder

Alexander Diulin, Founder

Snezhinsk, Russia

Get More From Your Logo Design

Get More From Your Logo Design

Get More From Your Logo Design

Get More From Your Logo Design

Contact me today and begin your journey to a more effective brand.

© cfowlerdesign 2019
All rights reserved.

© cfowlerdesign 2019
All rights reserved.